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Market Research Student Spending

 

Joanne Lewis

 

Joanne Lewis Profile

After graduating with a BSc Hons in Geography and Computing, Jo Lewis began her research career with Business & Market Research Ltd (now HI Europe).

 

It was in this role that Jo gained a grounding in research and analytical techniques predominately working in the Healthcare, Pharmaceutical, Mail Order and Utility sectors working with clients such as: AstraZeneca, Adelphi, Grattan, United Utilities and Yorkshire Electricity.

In order to gain experience in a client side role, Jo accepted a position at Advanstar Communications - a global event organiser and publishing company where she undertook various European based research projects including:

New product development studies (publications and/or exhibitions/conferences);

Reader and advertiser satisfaction research;

Pre-acquisition due diligence studies.

Main sectors of responsibility were Call Centres, Communications Technology and CRM, Pharmaceuticals and Healthcare, Supply Chain and Technical.

Finally, before setting up as an independent Consultant, Jo worked in the Semi Public Sector in Social Housing for a Liverpool based Housing Association and Regeneration company called The Riverside Group.

Jo established research as a business tool within The Riverside Group by demonstrating the benefits that could be gained by incorporating the discipline into the business process. Prior to leaving Riverside, Jo completed pioneering analysis into recruitment and retention strategies for The Riverside Group involving profiling and forecasting of markets and customer groups.

Jo has completed the Market Research Society's Foundation and Certificate in Market Research and is an Associate Member of the Society.

For more detail about our individual profiles, please click on the links below:

Research Directors:

Danny Sims Ali Sims Sharon Nichols James Hinde
Alasdair Gleed      
       

Research Associates:

     
Joanne Birchall Joanne Lewis    


 
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